Division Specific Collateral

New Car Showroom/Sales
Drive The Future

I chose the checkered background because it was evocative of a finish flag, which I thought had positive connotations for the garage, i.e. this is the end of the search for your ideal car because we will provide it. The text and logo would be embroidered on these formal shirts, and they would be worn with smart black trousers or a black skirt, with the option of a full sleeve black blazer.

Orange

Green

Blue

The car in these images is a 2020 Vauxhall Corsa, first produced in 1993. It was named the UK's best selling car in 2021, with 40,000+ models sold, available as fully electric or with a diesel/petrol engine. The graphics style I chose for these posters was inspired by minimalist art, 1990s neon and retro film posters. I chose to do 3 different brightly coloured versions of this poster as I felt that it had the futuristic edge that is suggested with the strapline 'Drive The Future', and were bright enough to stand out against the black and white walls of a dealership.

New Car Sales Compliment Slip

New Car Sales Email Footer

New Car Sales Letterhead

Vehicle Servicing
Premium Servicing As Standard

Please tap on an image to open Carousel View to read accompanying narrative

Uniform for Servicing Team

These are T-shirts to be worn by the vehicle servicing team as part of their uniform. They clearly establish which division the team member belongs to, and are a dark fabric meaning they will remain tidy in appearance even when working.

Uniform for Servicing Team

While the brief suggested overalls, I would encourage the servicing team to consider jeans as uniform instead. Not only are they readily available and easy to wash and dry, but they are likely to be more comfortable than a dungaree-style arrangement. Several brands have abandoned traditional uniform in favour of branded tops and jeans, such as premium high-street retailer M&S, whose employees wear jeans or chinos and then branded tops to establish brand identity while remaining functional and practical for employees.

Pull Up Banner for Showrooms Regarding Servicing

Pull Up Servicing Banner For Showrooms.png

Model display of Pull Up Banner in Showroom

Vehicle Livery on Green

I produced 3 coloured vans with the appropriate markings on because I felt that a colourful van was more likely to be noticed when driving along the motorway than a black or a white one. These shades match those on my New Car Showrooms posters which links the servicing department into the wider brand identity of FFMG. This van is an Adobe Stock 3D model, and as such I was unable to use a Peugeot or Vauxhall model. In execution, the fleet of vehicles would ideally be Peugeot or Vauxhall vans such as the Vivaro-e to demonstrate to potential customers the faith that the company has in the models it is selling.

Vehicle Livery on Orange

Vehicle Livery Blue

Vehicle Servicing Compliment Slip

Vehicle Servicing Email Footer

Vehicle Servicing Letterhead

Servicing/MOT Reminder Postcard

I chose the tyre tracks for this postcard because I wanted to show movement - FFMG is there for consumers once they've bought the car and they will continue to look after it for you as it ages. A different design might have felt more static, and that isn't the impression of FFMG I would want to give customers.

Used Car Sales
The Preferred Choice For Quality Used Cars

Uniform Polo Shirts for Used Car Sales

Used Car Showroom Poster

The car pictured here is a Peugeot 208, available both new and used. I chose to use a Peugeot in my poster. It comes as an electric or a petrol/diesel model making it appealing to a variety of customers. It has proven to be one of their most successful vehicles. The 2 series, dating back to the 205, has been an incredibly popular and lucrative range for Peugot. The art style for this poster is inspired by 2000s comic graphics and once again, 1990s neon and retro film posters.

Used Car Sales Compliment Slip

Used Car Sales Email Footer

Used Car Sales Letterhead

Division Specific Collateral

New Car Showroom/Sales Drive The Future

Vehicle Servicing Premium Servicing As Standard

Used Car Sales The Preferred Choice For Quality Used Cars

New Car Showroom/Sales
Drive The Future

Vehicle Servicing
Premium Servicing As Standard

Used Car Sales
The Preferred Choice For Quality Used Cars