Hunter Bevan Virtual Work Experience Design Brief - Fast and Furious Motor Garage
Group Collateral
This section is for collateral from the brief that may not come from/be directed towards a particular service or branch of the Fast and Furious Motor Group company.
Compliment Slip for Group
Email Footer for Group
Letterhead for Group
Branch Specialised Business Cards
The backgrounds on these business cards are traces of the local area for each branch made using Procreate on my iPad. These will help create a regional identity for the garages in each location, and create a link between the brand and potential customers as they share the area as part of their identity. Customers might look at the business card and recognise road features from their neighbourhood.
The logo for the FFMG company is a three spoked steering wheel, with each arm of the wheel representing a different department (New Car Sales, Vehicle Servicing or Used Car Sales). In the centre on the boss, is a large circular FF. This logo is also used across the servicing department. The FF is inspired by sponsorship logos on racing cars and their team apparel.